The Houston apartment vacancy rate has increased to 5%. How many of your rental properties are currently sitting vacant? The longer they remain vacant, the more money you'll lose!
With a strong property marketing strategy, you can attract reliable renters to your empty units. Not sure how to develop a real estate marketing plan? Read on for the tips you need for success!
Update the Listing
Give your real estate marketing strategy a strong foundation by updating your property listing. Research other available rental properties in Houston, TX. Determine what features make these listings attractive.
Your rental property listing should include:
- A compelling headline
- A detailed description
- Images and videos of the property
- Rent price
- Utilities and amenities
- A compelling call to action
Take the time to research your target audience and personalize the listing based on their needs. For example, are you trying to market the listing to business professionals or families?
Personalizing your entire marketing strategy could boost your ROI by five to eight times. About 95% of marketers notice a lift in results after personalizing campaigns. Personalization will allow you to connect with your audience based on their unique needs and interests.
Otherwise, they'll turn away from your listing to research other local properties. Make sure your property appears in MLS and other directories. Posting your listing on multiple sites will help you generate brand awareness and website traffic.
Once you start receiving applicants, screen tenants. Choose a good tenant you can trust with your property.
Use Internet Advertising
Internet advertising will help more Houston renters find your listings online. Use both Google Ads and Facebook Ads to reach potential tenants. Create local ads by targeting people based on their location.
You can use Google Ads to create text and display ads. Text ads will appear on Google search engine result pages (among natural results). Display ads will appear on websites within Google's Search Network.
Create ads for social media platforms using Facebook Ads. When someone clicks on the ad, they'll discover your listing.
Leverage Social Media
Share photos and videos of the property on social media. Add an engaging caption and use compelling call-to-action language to encourage engagement.
Keep up with your content! Share regularly to generate more brand awareness. Don't delay responding to inquiries about the property.
Hire a Property Management Company
If you need help appearing in MLS or creating local ads, hire a property management company. Working with a full-service property management company will save you time and money. They can handle everything from marketing to tenant screening, maintenance or repairs, and more.
Their services could make your rental property a more desireable place to live. You can boost tenant satisfaction rates to retain renters!
Attract Clients With Property Marketing Today
Developing a strong property marketing strategy will help you attract more renters to your listings. Use these real estate marketing tips to get started. Otherwise, partner with an experienced property management company.
Look no further for help than PMI Northwest Houston. We have 20 years of experience helping property owners like you maximize their profitability.
Rely on our award-winning service and state-of-the-art technology. Contact us today to upgrade your property marketing strategy!